Relaso

CRM software top priority for IT spending in 2013-14 predicts Gartner

March 7th, 2013

CRM (customer relationship management) software will be the top priority for additional spending on enterprise applications around the world in 2013 and 2014, according to newly released data from analyst firm Gartner.

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How To Provide Pervasive Social Customer Service / Support With Relaso Social Customer Support

February 24th, 2013
Relaso Social Customer Support / Service

Relaso Social Customer Support / Service

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Impact of Social CRM on Product or Service Quality - Paper Presented At International Marketing Conference 2012

February 24th, 2013

The Paper titled Impact of Social CRM on Product or Service Quality was presented at the International Marketing Conference 2012. The key topics addressed are: Read the rest of this entry »

2 Minute Quick Guide to using Blog & Social Media for Business

January 27th, 2013

Use Blog for serious posts, announcements, informative articles. Then post the blog link with summary in Twitter, Facebook & LinkedIn

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Social Media Adoption

January 14th, 2013

Consumer adoption of social media has rapidly shot up in recent years. Where businesses used to engage in one-way information dissemination with customers earlier, today, multi-way conversations, with or without the involvement of the business, between consumers are the norm. There now exists, a category of super consumers, or influencers, who play a dis-proportionate role in the ecosystem given their large networks and online reputations. Current CRM approaches are incapable of capturing the various signals that are emanating from these multiple touch points and new stakeholders.  New channels like mobile phones , tablets and new technologies like rich internet applications, social networking and solutions like social media monitoring and voice of customer analysis have strengthened the buyers market. Social Media offers niche market opportunity with the long tail of the customer demand curve much easier to access and target. Social media and networks are a powerful way to re-establish dialogue regain trust and drive business. Moving beyond simply rebuilding trust companies are leveraging social media for everything from community building to product research and crowd sourced ideation.  Technology plays a vital role in customer engagement, personalization, mentoring or even building the brand by the way of real time solutions and automated workflows that support connected marketing networks.

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Why Startup? - Collective knowledge from Twitterati

August 23rd, 2012

India today has spoken overwhelmingly about why to create / work in a startup. Here is some (curated) collective wisdom from Twitter:

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Relaso Java Coding Standards

July 31st, 2012

Relaso Java Coding Standards

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Now its 3 and I am convinced!

May 14th, 2012

Three of my close friends and well wishers and veterans in the industry have now told me, in no uncertain terms:

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What is Enterprise Software and How You Can Benefit

April 21st, 2012

Enterprise software, also known as enterprise application software (EAS), is software used in organizations, such as in a business or government, contrary to software chosen by individuals (for example, retail software). Enterprise software is an integral part of an (Computer Based) Information System.

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Cost of Customer Acquisition Online With Top 10 Methods

April 21st, 2012

Cost of customer acquisition online in the order of lowest to highest cost:

  1. Customer referral, can be enhanced by requesting them to refer
  2. Search engine optimization, use white hats techniques only
  3. Free link trading (takes time and effort). Use of link trading services are frowned upon by major search engines.
  4. Opt-in Email
  5. CPM / CPA (cost per action) Advertisements
  6. Pay-per-click advertisements (for example using Adwords)
  7. Affiliate Programs (using ClickBank etc.)
  8. Email / Newsletter sponsorships
  9. Traditional Media
  10. Banner Advertising

Importance of Customer Experience Management

April 9th, 2012

Excellent Customer Service Experience enables:

  • Strong Product / service differentiation. Today when buying electrnics products, we prefer a particular brand (say S) even when competing brands offer products of similar quality, also even when their price is lower, simply because this particular brand (S) provides excellent after-sales customer service which continues even after expiry of warranty.
  • Retain existing customer as it is very expensive to win new customers for most businesses. High customer acquisition cost can make or break any business which is why customer retention is so very important.
  • Cross-sell products and services to existing customers.
  • Get good reference for new customer acquisition
  • Prevents customer flocking to competition
  • Free but extremely powerful Word-of-mouth campaigns created by your satisfied customers
  • Creates strong brand image both online and offline due to positive feedback from customers
  • Command premium price for your product / services

Important Do’s and Don’ts for Enhancing Customer Service Experience

April 6th, 2012

Ideas for enhancing customer service experience

  • Answer emails, voice messages, SMS, Social Media Communications (focus on Twitter, Facebook & LinkedIn) promptly, preferably in real-time
  • Make information your customers want easily available and searchable
  • Treat each customer like a King / Queen as much as possible. He is a very precious individual
  • Create a corporate culture and environment where your employees take personal responsibility for customers, even willing to go beyond their call of duty
  • Prioritize and focus on profitable customer engagements

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Relaso API Overview

March 23rd, 2012

The Relaso API is implemented as vanilla JSON over HTTP using GET or POST request. All API calls can go through SSL (regular HTTP is also supported) connection ensuring the same high level of security as application access. You can view part of the API (everything that’s fetched with GET) through a regular browser. The full API can be accessed with any Web client which persists session information between calls. We provide sample implementation using Java & Groovy using HttpUnit Library.

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Buddha Framework vs Node.js

March 19th, 2012

I was reading Node.js documentation. It is a nice Javascript based network application development platform like Buddha Framework. Here is how you can create a new web service in Node.js:
This simple web server written in Node responds with “Hello World” for every request.

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Introduction to Social CRM - ISACA Presentation Slides

March 19th, 2012

My presentation on CRM & Social CRM at Isaca.org Annual Conference

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RSS Feed of Relaso Facebook Page

February 5th, 2012

RSS Feed of Relaso Facebook Page

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What is Relaso

December 5th, 2011

Relaso is an enterprise product suite delivered online and through Mobile, which aims to solve an array of related business problems and increase sales, productivity, communication and collaboration for an SME / SMB at an affordable price with little or no upfront cost.

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Relaso is Multi-Lingual

December 5th, 2011

In Relaso, can I do X in Y language?

With Relaso you can use any of the supported languages to: Read the rest of this entry »

18 Use Cases of Relaso Social CRM related to Social Media

December 4th, 2011

18 Use Cases of Relaso Social CRM related to Social Media for Marketing, Sales, Service & Support, Innovation, Collaboration, Customer Experience.

Inspired by Whitepaper from Altimeter Group - Social CRM: The New Rules of Relationship Management

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Why Relaso?

December 4th, 2011
Why choose Relaso

Why choose Relaso

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Key Relaso Products (Part of brochure for Infocom 2011)

December 4th, 2011

Key Relaso Products

Key Relaso Products

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Relaso Brochure Front Page for Infocom 2011)

December 4th, 2011
Relaso Brochure Front Page

Relaso Brochure Front Page

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Relaso on Facebook

November 25th, 2011

Check out Relaso Product Suite on Facebook. We appreciate your strong interest and likes (on Facebook) as they encourage us to continuously innovate to serve you better every day.

5 Ways B2B Sales can benefit from Relaso Social CRM

November 24th, 2011

How B2B Sales can benefit from Relaso Social CRM:

  • Most executives are today on Facebook / Twitter / LinkedIn. They also talk about their requirements, current product and services. Enterprise sales is heavily affected by word-of-mouth advertising
  • Social CRM can be used to identify and qualify potential B2B leads by tracking requirements
  • Adds Social value by providing relevant information about the B2B domain
  • Enable B2B customers to receive customer support via SMS, Email, Facebook, LinkedIn & Twitter
  • Sales teams can be empowered to share in-progress opportunities and collaborate on business proposals

Official Partner of Tally Solutions

November 24th, 2011

We are now official partner of Tally Solutions Pvt. Ltd. to deliver comprehensive enterprise business solutions to our customers. We are developing bridge to integrate Tally with Relaso Social CRM to enhance Relaso offering.

Facebook of Social CRM

November 24th, 2011

We were delighted to be described as “Facebook of Social CRM” by one of our customer. Facebook is a class product and a leader of Social Media. We are honored.

Few exciting enterprise features in Relaso Social CRM & Social Customer Software-as-a-Service

November 24th, 2011

Few enterprise features in Relaso Social CRM & Customer Support SaaS offering:
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Relaso Global Profile Renamed to Relaso Me based on popular demand

October 29th, 2011

We have decided to rename Relaso Global Profile to Relaso Me, based on popular demand. By popular demand I mean our Development & QA Heads and to some extent myself. Relaso Global Profile doesn’t convey the message that Relaso Me is really about you and only you. It allows you to easily communicate and share all your contact and personal details with people of your choice, based on your preferences. It remains with you forever.

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New Feature: Relaso Me - Privacy Protected

October 27th, 2011

Relaso now allows any user to have an universal profile and online business card like this: https://taragana.relaso.com/profile/angsuman

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Verbands is now Relaso

August 15th, 2011

Our Social CRM initiative started with the name Verbands, which means in Dutch (among other meanings): Connection, a word appropriate for the business. However due to feedback we received on the name, we have changed the name to Relaso.

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How Social Networks Help SME / SMB have a Much Bigger Voice

August 15th, 2011

SME / SMB usually face the huge challenge of having their voices heard in the market today, saturated with advertisements from big brands. While traditional marketing and advertising methods cost way more than many of these organizations can afford, an effective alternative has evolved that is both cost-effective and has a very large reach: marketing through social media.

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Social CRM Presentation at IIFT (Slides in PDF)

August 5th, 2011

Angsuman on CRM & Social CRM

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Solution: Android SDK fails to detect Sun JDK on Windows

May 27th, 2011

Android SDK is notoriously unable to detect the JDK, even when you have the latest version installed. Fortunately there is a simple solution.

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Hello from Verbands Social CRM

May 21st, 2011

This article is written from Verbands Social CRM. From today we will post all articles in this blog from Verbands CRM software.

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How to speed up Internet Explorer 7

April 13th, 2011

The suggested fix from Microsoft is to download and install a newer versiuon of Internet Explorer. If you are using Windows Vista then download Internet Explorer 9. If you are still on Windows XP then download Internet Explorer 8. Installing Firefox is probably a better option. If you still want to stick with Internet Explorer 7 then you can try the following fixes in order to improve your browser performance.

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How to speed-up Ajax / Javascript / JScript applications in Internet Explorer 6 running on Windows XP or Windows Server 2003

April 13th, 2011

Follow the steps below to download a hotfix for Internet Explorer 6 browsers to dramatically speed-up performance with Javascript / JScript rich applications. Read the rest of this entry »

The choice of Charting Technology in Verbands CRM

January 26th, 2011

A Customer Relationship Management software is as good as the reports and analytics it generates and what good is a report without beautiful charts and graphs?

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Is Wikipedia Unbiased? An example from Salesforce entry

November 28th, 2010

While browsing Wikipedia’s entry on Salesforce, I came across this interesting segment (as on 28th November 2010): Read the rest of this entry »

Why Relaso ?

November 22nd, 2010

A well cited study by AMR Research found that even among top CRM vendors, 47 percent of companies reported serious challenges with end-user adoption that often put projects in jeopardy. Analysis shows that CRM implementations that do not make daily tasks more productive for individuals will not see corporate benefits.

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How Business has Changed in the Present Scenario

November 22nd, 2010

Today’s business has to be intelligent by definition. It is imperative that any business that has a remote chance of being successful operates intelligently. When this may include a way to pull out data and make operations like finance, sales, supply chain management, etc as efficient as possible, it is of perhaps more importance that a special care is taken to forge and sustain contacts. After all what good is a top notch product which has few takers?

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