Maximizing Your Business Return on Investment With Mobile CRM Solution

ROI ( Return on Investment) is normally an essential part for a software purchase. Those within the company who are responsible for the purchase must provide the information to senior executives and finance officers showing how quickly that purchase is going to pay off. A full ROI for a Mobile CRM system should be given more time and effort than other software purchases. A good Mobile CRM solution is supposed to be the backbone of your sales and customer relationship efforts.

Why Mobile CRM system is critical for your Sales process: You will need a CRM application that can streamline your company's sales process. With the CRM solution, your sales reps should be able to save data into the different sales process stages to which they belong, and can be easily retrieved in case it may be needed at any time in the future. In this way the sales force will be strengthened by CRM instead of hindered by it. This way other people will be able to track and analyze sales, and will raise the quality output potential of marketing as well as help executives with more accurate analytics. Relaso Sales-CRM is such a CRM where your sales rep can manage all your leads/ contacts and sales pipeline right from the app.

Allow for Mobile Integration: Your sales people should be able to access everything on their Mobile Device so they can work on the road- say, for example, reviewing all communications, managing contacts, and accounts. The integration should also ideally work with back-office systems, social networks and web conferencing. Cloud-Based On Demand CRM systems are accessible 24/7 from any device and location, require a minimum financial investment, require no equipment maintenance, upgrades are automatic and can easily grow with the business.


Optimization of Lead Management: CRM software provides an easy and integrated system that covers all important areas of customer communication. You can observe the business growth when all relevant information is collected and managed in one location. Lead management is the key that allows for prompt follow-up. Relaso Sales-CRM is a Mobile CRM solution that offers Multi-Channel Communication, Check-ins, Estimates, Deals - all in one place. It helps you capture the Lead and qualify it as a potential customer through different qualifying processes. The process-driven data analytics frees up time for your sales associates to focus on selling so that you can accurately forecast and manage, leading to better sales.

Manage your Marketing Campaign: The purpose of a marketing campaign is to reach the right audience and promote the product to them. The better the segmentation of customers, the more successful the campaign will be. Relaso Sales-CRM helps segmentation of customers through multi-tagging. It also enables you to conveniently send Bulk SMS and Email campaigns to selected micro segments from the Web Interface.

Opportunity Pipeline Management: Opportunity Management based on Sales Pipeline is a process that you can use to effectively manage, organize and track your business. Using a dedicated Opportunity and Sales Tacking Software like Relaso Sales-CRM , you can make opportunity pipeline efficiently. All sales opportunities that are arranged along each of the sales steps and create your sales process is what the sales pipeline represents. Once your customer enters your sales pipeline, they become a sales opportunity. Each sales opportunity in your pipeline has its own value. By using the information about the opportunity values and probability of closure for each sales step, you analyze your pipeline. In brief, Opportunity Management gives you guideline how to improve your sales process and improve your WIN rate.

Relaso CRM software also provides you the feature to print Sales Pipeline Report that displays Client name, Pipeline Stages and Dollar amount so that you can do data analytics to enhance your Business. Additionally, Overview report is integrated with the system that gives you an idea about Revenue, Expenses and Outstanding amount during a certain period of time.

Accounting and Reporting Solution: The integrated operational module maximizes the efficiency by giving a holistic business view. They give business owners quick access to the financial information and reporting tools they need to make critical decisions, and gives comprehensive access to accountants, bookkeepers and CPAs to analyze the data on time.

Invoices, Payment, Estimate, Expense - with the accounting module of Relaso Sales-CRM for small and medium size companies, you have everything under control. Additionally, you can generate 12 different reports like Revenue, Invoice, Expense, Time Spent, Sales Pipeline with this app.

Of course all of this means increased revenue. And that’s the kind of ROI that impacts the entire company.

What happens if you run your business with an inadequate CRM application? First, as noted above, your sales velocity will be slower and that is the last thing you need when you are trying to get off the ground as a business. However, the most important part is you are going to want to analyze your sales on the run. You will like to have accurate sales forecasts based on correct data and that won't be possible from an inadequate CRM application.

Tags: Mobile CRM, ROI