Top six strategic advantage of using Mobile CRM software

The desktop CRM systems is a very powerful tool. However, once the user is outside a computer environment the user is unable to access the information offered by the CRM. Since, more of the sales people are away from their offices, it is not a viable option to boot up the laptop while on the run.

It is very important for your sales force to be on the top of the game with the rising competition. The sales people must log in every interaction with the customer with the help of the Mobile CRM tool. The sales rep is going to have better degree of flexibility if they are equipped with the tool and it also boosts up sales, increases productivity and company revenue.

According to venture capitalist and Internet guru Mary Meeker, in 2012, 13% of all Internet traffic was executed from mobile devices, up from 4% just 2 years before.

You can reap the benefit of Mobile CRM for your sales team as follows:

  • Increase the sales: The CRM tool helps businesses to keep track of all useful information associated with any particular customer, while also providing a company-wide, cloud-based network that can be accessed by anyone who has permission, from anywhere in the world. Since, they have all of the required information at their fingertips, sales people are no longer wasting time looking for contact information or trying to recall what was the last conversation with their prospect. This enables the sales rep to spend more time having useful conversations and ultimately selling.

  • Customer Satisfaction: As more tasks can be achieved through mobile CRM, and as sales reps are able to provide improved overall customer service, customers’ expectations is expected to go up. Buyers don't have to further face with long turnaround times, delayed responses to inquiries, or disorganization. Customers now know what is possible, and they are beginning to see these new possibilities as a positive step in terms of customer service. This is going to address a major problem for many companies who have difficult time to cope because 42% of service agents are unable to efficiently resolve customer issues due to disconnected systems, outdated user interfaces, and multiple applications.

  • Decrease of the Sales Cycle: One of the main advantages of implementing a mobile CRM is the shortening of the sales cycle. As mentioned above, if your sales rep can close sales with fewer interactions then he can dedicate more time to working on new opportunities therefore increasing their earning potential. Since each business is different in terms of its sales cycle and unique requirements, you can customize a mobile CRM in order to get critical information on the spot such as the availability of its inventory, current pricing models and any other information your team may need.

  • Business Intelligence: Is your CRM is just an enhanced version of Data Entry tool? Or it is intelligent enough to send a quotation or invoice very quickly. In fact, you can send them to your client easily during a call with the help of Relaso Sales- CRM. Additionally, the nifty app enables you to print 56 different report like Revenue, Sale Pipeline, Time Spent report etc to enable you better data analysis so that you can make future business decision.

  • Call Screen/ After Call abilities: When a prospect or a client calls, you can instantly view total revenue your client generated, total outstanding, scheduled tasks, meetings and latest notes. Relaso Mobile Sales-CRM provides this unique feature with the app. You will also be able to "Edit Contact Details" or "Take Note" while on call.

  • Location Check-in: A customer meeting gets over ahead of time, leaving with some spare time for your sales rep. Making the best use of the time in hand, he can connect to the Relaso Sales-CRM App in his Smartphone. And in a single tap, the contacts and prospects near him are displayed on the map. Using the app, he can also register the check-in at any customer's site so that you can keep track of the number of visits your sales people make by the end of the day, week or month.